Founding principal of a 360° brand consultancy shaping strategy, narrative, visuals and experience to turn bold visions into inevitability.
Tosin is a brand consultant specializing in luxury positioning and spatial identity. As the founder of Atelier Oluwatosin, she helps heritage and emerging maisons craft compelling narratives, immersive experiences, and enduring market presence. Rooted in the philosophy of Gesamtkunstwerk—a total work of art—her approach seamlessly integrates strategy, storytelling, and environment to create emotionally resonant brand ecosystems. Drawing from psychology, behavioural economics, marketing theory, and art history, she bridges strategy and aesthetics to redefine luxury with meaning and intention. With a Master of Architecture from Harvard GSD, an MBA, and over a decade of industry experience, she remains deeply committed to ethics and social responsibility, shaping aspirational and profoundly human beauty.
Her studio's expertise spans brand strategy, narrative development, consumer insights, graphic design, experience design, and spatial identity. The work is both intellectually rigorous and culturally attuned. She collaborates with icons and innovators who champion the stories that matter—often overlooked yet profoundly powerful. With radical inclusivity and visionary joy at our core, she crafts brands and spaces so magnetic they demand to be followed.