Lead Designer at RabexBirch; Principal at TGIM; focus in brand design, visual identity, packaging, art direction.
Joined before July 2023
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With nearly two decades of design and art direction experience, I’ve been creating meaningful design for meaningful brands of all shapes and sizes within agency, freelance, and in-house capacities over the course of my career.
Yep... that basically means at face value, people pay me to make things look pretty... but then hopefully realize that there are years of expertise, knowledge and purpose packed into their brand which paves the way to strong and cohesive visual communication that helps them be successful.
I’m currently the Lead Designer at a fantastic agency in Beacon NY called Rabe x Birch, and this is where I spend my days. TGIM, aka Thank God It’s Monday, is my portfolio of work and the name I design under independently.
Design to me is about communication, problem-solving and strategy just as much as it's about being creative and making something look good. It needs a concept behind it in order to accomplish a specific goal. For that reason, I believe in "creativity with purpose," where I constantly strive to find the balance between design and strategy. I enjoy creating meaningful design for meaningful brands of all shapes and sizes; whether it's helping build a small startup or adding additional value to a larger, well-established brand.